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什么是企业内容管理?ECM

企业内容管理利基市场价值240亿美元(美元),是一个快速增长的市场类别。它被认为是提供业务的能力,在他们的利基占主导地位,并优化其运作的每一部分。

通过使用世界级的企业内容管理工具、方法和策略,可以为所有与内容相关的决策构建一组健壮的过程。让我们来看看ECM指的是什么,它所用的,以及它给现代企业带来的好处。

什么是企业内容管理?

企业内容管理或“ECM”是一种组织、收集、管理和分类信息的方法。该信息被指定给特定的受众(即客户、企业),并且必须被系统地收集以获得优化的结果。

请注意,企业内容管理软件不涉及特定的方法、过程和/或技术。相反,它是将数据最大化的工具和策略的精确组合。这可以包括保存、存储、捕获、管理甚至交付。每件事都经过一个指定的周期,然后被用于进步的目的。ECM软件通常集成到网站CMS中。

ECM是用来做什么的?

1)信息数字化

想象一下,经营一家企业,并与客户建立一个契约/协议。这种信息容易获取和容易访问是必不可少的。在质量ECM工具的帮助下,可以随时存储这些数据并随时保存。如果没有建立这样的流程,很容易忽略现有的情况,也不会导致持续的低效。

无论是在硬盘驱动器、计算机还是单独的服务器上存储文件,数字化信息都是一个主要的优点。该过程还包括文件如何被组织后,它们位于一个单独的驱动器。所有这些都有助于在短期和长期内顺利地进行业务。

2)内容相关决策的自动化

无论是捕获、存储、查找或传递内容,企业都应该能够依靠特定的步骤来实现。这可以包括使用搜索选项或获得对所有相关内容的数字存储库的访问。这可以包括协议、一般信息、研究或通信。自动化是确保内容在不处理长期问题的情况下积极管理和处理的最佳方式。

一个企业也可以依靠使用一种方便、安全、并提供长期利益的解决方案。这样的自动化水平是最好的选择。

3)安全内容

优化与业务相关的内容的访问是另一回事,确保安全性是一回事。ECM是一个很好的方法来关注正在发生的事情,而这正是企业使用它的原因。有一种认识是,所有与业务相关的内容都将保持在安全的位置,并保持安全。有这么多黑客和其他相关问题的例子,ECM是最好的方法来保持事情在任何时候同步。

确保内容是非常重要的,并有助于企业保持公平的步伐。

企业内容管理的效益

1)降低运营成本

运营成本对于企业来说是一个大问题,也是整个过程的一部分。然而,内容相关的成本不应该对企业征税,并且一切都可以用正确的ECM方法来优化。

例如,能够将数字从一个地方传送到另一个地方比纸质传输要便宜得多。

2)提高生产率

能够尽可能地保持生产力是最重要的,这就是ECM解决方案走在前列的原因。富有成效的解决方案有助于确定基调,并使业务尽可能简单。

这有助于节省管理内容和保持安全的时间。

所有与内容管理相关的“低价值”任务都没有问题地处理,也不会成为企业的长期问题。这就使得ECM解决方案成为必须。

3)提高顾客满意度

一个企业总是依赖于满意的客户,并将建立过程以确保这是事实。在ECM解决方案的帮助下,更容易管理客户,让他们全年快乐。该解决方案能够解决管理文档、传递文档甚至存储在安全地点的持续性问题。

The enterprise content management niche is worth $24 billion (USD) and is a rapidly growing category. It is well-regarded as offering businesses the ability to dominate in their niches and optimize every part of their operation.

By using world-class enterprise content management tools, methods, and strategies, it’s possible to build a robust set of processes for all content-related decisions. Let’s take a look at what ECM refers to, what it’s used for, and the benefits it has to offer modern-day enterprises.

What is Enterprise Content Management?

Enterprise Content Management or “ECM” is an organized method for collecting, managing, and sorting information. This information is designated for a specific audience (i.e. customers, businesses) and has to be systematically collected for optimized results.

Please note, enterprise content management software doesn’t refer to a particular methodology, process, and/or technology. Instead, it is a refined combination of tools and strategies to maximize data. This can include preservation, storing, capturing, managing, and even delivering. Everything goes through a designated cycle before it is used for progressive purposes. ECM software is often integrated into a website CMS.

What is ECM Used For?

1) Digitizing of Information

Imagine running a business and having a trail of contracts/agreements in place with clients. Having this information readily available and easy to access is essential. With the help of quality ECM tools, it’s possible to digitally store this data and keep it on hand whenever necessary. If such processes aren’t established, it’s easy to lose sight of what’s in place and what’s not leading to ongoing inefficiencies.

Digitizing information is a major plus point whether it is storing files on hard drives, computers, or a separate server. The process also includes how the files are organized once they are situated on a separate drive. All of this can help run the business smoothly in the short and long-term.

2) Automation of Content-Related Decisions

Whether it’s capturing, storing, finding, or delivering content, the business should be able to lean on specific steps to do so. This can include using search options or gaining access to a digital repository for all related content. This can include agreements, general information, research, or correspondence. Automation is the best way to make sure the content is actively managed and handled without dealing with long-term problems.

A business can also rely on using a solution that’s convenient, safe, and offers long-term benefits. This level of automation is the best way to go.

3) Securing Content

It’s one thing to optimize access to business-related content and another to make sure it’s secure. ECM is a great way to keep tabs on what’s going on and that’s what businesses use it for. There is a realization that all content associated with the business will be kept in a safe spot and remain as secure as needed. With so many examples of hacks and other related issues, ECM is the best way to keep things in sync at all times.

Securing content is of utmost importance and helps keep the business chugging along at a fair pace.

Benefits of Enterprise Content Management

1) Reduces Operating Costs

Operating costs are a big issue for businesses and it’s a part of the process. However, content-related costs shouldn’t tax the business and everything can be optimized with the right ECM approach.

For example, being able to transfer content from place to place digitally is a lot cheaper than paper-related transfers.

2) Increases Productivity

Being able to stay as productive as possible is of utmost importance and that’s where ECM solutions come to the forefront. Productive solutions help set the tone and keep things as simple as possible for a business.

This can help save time in managing content and keeping it in a safe spot.

All “low-value” tasks associated with content management are processed without a problem and don’t become a long-term issue for the business. This alone makes ECM solutions a must.

3) Increases Customer Satisfaction

A business is always going to rely on satisfied customers and will build processes to make sure this is the case. With the help of an ECM solution, it’s easier to manage customers and keep them happy year-round. The solution is able to take away ongoing issues with managing documents, delivering documents, or even storing them in a safe spot.

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